Scent Card: The Mall
$22.00
Regular price
The Raconteur perfumer Craig Andrade developed The Mall fragrance in response to the arcade. The scent reflects both a physical space and a cultural memory of discovery, wandering and chance encounters within retail history. It opens with rain-soaked concrete and a cool mineral edge, moves through new leather and suede, then settles into vetiver and amber, reminiscent of wandering through a city arcade on a rainy afternoon. Designed by Studio MIMU,the classic hanging car freshener is reimagined and printed with a line drawn from the exhibition itself. Made in Australia, it can hang anywhere that could use a lift, from a car or wardrobe to a room. The Mall is one of three scents developed for The Mall exhibition, one of the five inaugural exhibitions at Powerhouse Parramatta, exploring the shopping centre from its earliest arcades to today.
“Too much art stays in galleries” – Victor Gruen
